The Great Reset

Terms and Conditions

Pledges agreement to terms and conditions

These terms and conditions constitute a legally binding agreement between you, whether personally or on behalf of an entity (you) and Purpose Disruptors Limited located at Moffats Chartered Accountants, 396 Wilmslow Road, Manchester, M20 3BN, United Kingdom (we, us) and Iris Nation Worldwide Limited located 10 Queen St Pl, London EC4R 1BE concerning your access to and use of The Great Reset ( website as well as any related applications (the Site)

The Site provides the following services: A website that promotes the participation in The Great Reset which is a marketing communications campaign with the objective of encouraging sustainable behaviours in society (Services). You agree that by access to the Site and/or Services you have read, understood and agree to be bound by all of these Terms and Conditions.

About the Great Reset

In relation to the Pledge, The Great Reset is a marketing communications campaign with the objective of encouraging sustainable behaviours in society.

About Purpose Disruptors

Purpose Disruptor aims to create a visible, large scale, bottom up, movement within the advertising and marketing communications industry, that will act in solidarity to meaningfully tackle climate change.

Purpose Disruptors is a company limited by guarantee with a social purpose.

About Iris

Iris Worldwide is a global brand participation agency. We aim to be the most inspiring and innovative agency network on the planet.

Iris is part of Cheil Worldwide, the world’s 15th biggest agency company, allowing us an extensive global reach, whilst maintaining the ability to operate as an independent agency.

The relationship between Purpose Disruptors and The Great Reset.

The Great Reset concept was initiated by the Purpose Disruptors.

The Great Reset was created through a unique collaborative process led by the Purpose Disruptors. Through a series of virtual events, volunteers coming forward and agencies dedicating time and resource over three months to create the Great Reset film, website and launch communications.

What is Iris’ relationship to the Great Reset?

Iris produced the Great Reset ‘call to arms’ launch film and the Great Reset website.

What we mean by a pledge

A pledge is a commitment to look into how a person or organisation working in the marketing communication industry and related industries might give support to The Great Reset campaign.

It is not a commitment to deliver any work or offer any resource.

By give support we include but are not limited to:

  • support TGR by giving permission, time and/or resource for employees within their organisation to join in
  • use their influence to get others in their network involved
  • show their support and share TGR across their platforms in their company, within the industry and beyond
  • donate media space (TV/video, print, digital, radio, other)
  • use their influence to get others to donate media space or to create something for TGR
  • integrate TGR messaging into my plans and content
  • Produce creative work for TGR in response to the briefs, for any or all of TV, social, digital, print, radio.
  • partner with The Great Reset to create content
  • Integrate TGR messaging into their content across their personal platforms

What is a pledger?

Is any individual or organisation who makes a Pledge to The Great Reset campaign.

How are pledges made?

Pledges are made via the online Pledge form on The Great Reset website.

How pledges are used?

Pledges are used to generate creative work and media space that meets TGR campaign objective of encouraging sustainable behaviours in society

Pledges are used to identify people and organisations willing to join The Great Reset Movement by:

  • offering free media space
  • generating creative work that encourages sustainable behaviours

Once a pledge is made we will contact each individual pledger via phone or email to discuss their offer further.

PD responsibilities

Purpose Disruptors reserves the right to change any aspect of the service and/or these Terms & Conditions at any time without notice.

Iris responsibilities

Iris shall take all reasonable steps to ensure the maintenance of the Great Reset website for the duration of the campaign.

Pledger’s responsibilities

Each Pledger must complete the Pledge form with accurate information and if their contact details change they should notify Purpose Disruptor to which they Pledged and Contact Us as soon as possible.

A Pledger may not withdraw their Pledge after it has been submitted via the Pledge form. If a Pledger suspects they will no longer be able to fulfill their Pledge they should they should contact us as soon as possible


In the event that a Pledger breaches or is suspected to have breached the Terms & Conditions, the Purpose Disruptors reserves the right to exclude the Pledger from participating in the Great Reset Campaign and to seek legal redress or take such other further steps as may be necessary in the circumstances (including where relevant notifying relevant regulatory authorities of any concerns).

The Purpose Disruptors reserves the right to hold void, suspend, cancel, or amend the Great Reset campaigns where it becomes necessary to do so.

These Terms & Conditions shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.

Submission & publication

The Great Reset Campaign: Terms and Conditions

  1. About us and these terms
    1. We are Purpose Disruptors Limited (company number 12509665) (we and us), a company registered in England and Wales with its registered office at Moffats Chartered Accountants, 396 Wilmslow Road, Manchester, England, M20 3BN. You can contact us at
    2. We operate and run ‘The Great Reset’ campaign (Campaign).
    3. As part of the Campaign, you will submit your own creative marketing works (Creations) to us or our publishing partners (Partners).
    4. Our Partners are third parties who have agreed to use media space which they own (for example, online, social, print, TV, radio) to display Creations submitted to us as part of the Campaign, at no charge to us or you. We or our Partners may then publish your Creations to promote a return to sustainability after the end of the coronavirus lockdown period. Any advertised Partners or opportunities for publication are subject to change or removal at any time by us or the Partner.
    5. These terms and conditions (Terms) apply to any submissions you make to us or any of our Partners as part of the Campaign. No other terms are implied by trade, custom, practice or course of dealing.
    6. These Terms constitute the entire agreement between us and you in relation to your submission of Creations and the Campaign. You acknowledge that you have not relied on any statement, promise or representation or assurance or warranty that is not set out in these Terms.
  2. Your submission and the contract between us and you
    1. A contract is created between you and us when you submit your Creations to us. In consideration of you submitting and granting us a licence to use your Creations in accordance with these Terms, we will consider your Creations for wider publication through our and our Partners’ channels.
    2. You confirm that in submitting a Creation you are either a company or an individual over the age of 18.
    3. After your submission, we will decide whether your Creation should proceed to publication by either us or our Partners. The decision on which Creations to publish shall be made by us at our absolute discretion, and we accept no liability for any failure to publish your Creation or for any errors in sending or receiving your Creation.
    4. Which Creations are published is entirely at our discretion (or that of our chosen judging panel). Submissions are considered holistically, but to assist you in your Creation, the following are the key criteria:
      1. Is the idea inspiring / powerful? Does it provoke an emotional response?
      2. Is the idea brilliantly executed? Is it visually / aurally impactful?
      3. Does the work demonstrate potential to get people to maintain the positive shifts in attitudes, behaviours and values that they developed during lockdown?
      4. Is the work fit for purpose?
    5. If your Creation is chosen for publication, we will seek to contact you in advance of it being published. We will use reasonable endeavours to contact you, but if we cannot do so then we reserve our (and our Partners’) right entirely to publish an alternative Creation provided by a third party.
  3. Your obligations
    1. As part of the Campaign, we will from time to time release briefing documents which set out specific Creations of which we are seeking submissions (Briefs).
    2. When submitting a Creation, you shall:
      1. specify the specific Brief to which it relates; and
      2. ensure that the Creation complies with the requirements set out in the Brief and in the Schedule to these Terms.
    3. You shall:
      1. submit any Creations by the date set out in the Brief, and in any event by no later than 31st August 2020;
      2. create, produce and deliver the Creation at your own expense;
      3. at your own expense, provide us and/or our Partners with any assistance necessary or desirable to use and publish your Creation, including with the production and/or delivery of any final assets, media, scripts, amendments to the Creation and any re-sizing or reformatting of the Creation; and
      4. ensure that the contact details which you provide to us are kept up to date at all times.
    4. You warrant that:
      1. subject to clause 3.4(b) below, you are the sole legal and beneficial owner of, and owns all intellectual property rights and interests (including copyright) in, the Creation;
      2. if the Creation is the result of a collaboration with a third party or includes or incorporates any intellectual property rights owned by a third party, the third party who owns such intellectual property rights or has any interest in the Creation has expressly licensed you the right to submit the Creation and grant us and our Partners the rights to use the Creation in accordance with these Terms;
      3. you (and any relevant third party) have not licensed or assigned any intellectual property rights (including copyright) in, the Creation;
      4. the Creation is the creator’s original work and has not been copied wholly or substantially from any other source;
      5. use of the Creations by us and/or our Partners will not infringe the rights of any third party;
      6. the Creation does not and will not contain any material or content which is defamatory, obscene, derogatory or otherwise offensive to us, our Partners or any third party, or which brings us, our Partners or any third party into disrepute; and
      7. any information provided by you in relation to your Creation and its submission is complete and accurate in all material respects.
  4. Licence to use the Creation
    1. In submitting your Creation to us or any one of our Partners, you grant us a non-exclusive, worldwide, royalty-free licence to publish, copy, broadcast and use in any way the Creation for a period of six (6) months from the date of submission by you in accordance with these Terms.
    2. We are entitled to sub-licence the rights granted pursuant to clause 4.1 above to any of our Partners.
    3. Neither us nor our Partners are under any obligation to use or publish your Creation.
    4. We will use reasonable endeavours to, and will request that Partners, credit you when publishing your Creation. We will rely on information provided by you, and accept no liability to you or third parties, in relation to the content of such credit.
  5. Our liability and Indemnity
    1. References to liability in this clause 5 include every kind of liability arising under or in connection with these Terms including but not limited to liability in contract, tort (including negligence), misrepresentation, restitution or otherwise.
    2. Nothing in these Terms limits or excludes our liability for:
      1. death or personal injury caused by our negligence;
      2. fraud or fraudulent misrepresentation; or
      3. any other liability that cannot be limited or excluded by law.
    3. Subject to 5.2, we will under no circumstances be liable to you for:
      1. any loss of profits, sales, business, or revenue;
      2. loss of business opportunity;
      3. loss of anticipated savings;
      4. loss of goodwill;
      5. any actions of our Partner; or
      6. any indirect or consequential loss.
    4. Subject to 5.3, our total liability to you for all losses arising under or in connection with the Contract will in no circumstances exceed £5,000.
    5. Except as expressly stated in these Terms, we do not give any representations, warranties or undertakings in relation to the Goods. Any representation, condition or warranty which might be implied or incorporated into these Terms by statute, common law or otherwise is excluded to the fullest extent permitted by law. In particular, we will not be responsible for ensuring that the Goods are suitable for your purposes.
    6. You shall indemnify us against all liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and legal costs (calculated on a full indemnity basis) and all other reasonable professional costs and expenses) suffered or incurred by us arising out of or in connection with:
      1. any use by us or our Partners of your Creation; and/or
      2. your breach of any part of these Terms.
  6. Events outside our control
    1. We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under these Terms that is caused by any act or event beyond our reasonable control (Force Majeure Event).
    2. If a Force Majeure Event takes place that affects the performance of our obligations under these Terms:
      1. we will contact you as soon as reasonably possible to notify you; and
      2. our obligations under these Terms will be suspended and the time for performance of our obligations will be extended for the duration of the Force Majeure Event.
  7. General
    1. We may assign or transfer our rights and obligations under these Terms to another entity.
    2. You may only assign or transfer your rights or your obligations under these Terms to another person if we agree in writing.
    3. We are entitled to amend these Terms at any time.
    4. No failure or delay by a party to exercise any right or remedy provided under these Terms or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
    5. Each paragraph of these Terms operates separately. If any court or relevant authority decides that any of them is unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.
    6. The contract set out in these Terms is between you and us. No other person has any rights to enforce any of its terms.
    7. These Terms are governed by English law and each party irrevocably agrees to submit all disputes arising out of or in connection with these Terms to the exclusive jurisdiction of the English courts.

Submissions terms & conditions schedule

Submissions of Creations must be in the format and language set out on the Brief.

As part of submitting a Creation, you must provide the following:

  1. A hi-res file of your Creation in the following formats:
    1. PRINT: PDF of artwork. The file must not exceed 10MB
    2. DIGITAL: Viewing URL
    3. RADIO: PDF of script. The file must not exceed 5MB
    4. DIGITAL OUTDOOR: Jpeg for static content or a viewing URL for moving content. The file must not exceed 10MB
  2. The following personal details and contact information:
    1. full name of primary contact for the submission;
    2. name of your agency, if applicable;
    3. an active email address;
    4. confirmation of whether you are willing to be contacted regarding the Campaign by phone and, if so, a valid phone number;
    5. place of residence (town/city and country);
    6. your personal / agency’s website URL (if you have one);
    7. your social media handles (Instagram, Twitter, LinkedIn); and
    8. a short passage explaining the idea behind your Creation, and why you think it will drive behaviour change (500 word limit).

Joint controllers clauses for Data Policy

REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)

Article 26


  1. Where two or more controllers jointly determine the purposes and means of processing, they shall be joint controllers. They shall in a transparent manner determine their respective responsibilities for compliance with the obligations under this Regulation, in particular as regards the exercising of the rights of the data subject and their respective duties to provide the information referred to in Articles 13 and 14, by means of an arrangement between them unless, and in so far as, the respective responsibilities of the controllers are determined by Union or Member State law to which the controllers are subject. The arrangement may designate a contact point for data subjects.
  2. The arrangement referred to in paragraph 1 shall duly reflect the respective roles and relationships of the joint controllers vis-à-vis the data subjects. The essence of the arrangement shall be made available to the data subject.
  3. Irrespective of the terms of the arrangement referred to in paragraph 1, the data subject may exercise his or her rights under this Regulation in respect of and against each of the controllers.

Article 28


  1. Any person who has suffered material or non-material damage as a result of an infringement of this Regulation shall have the right to receive compensation from the controller or processor for the damage suffered.
  2. Any controller involved in processing shall be liable for the damage caused by processing which infringes this Regulation. A processor shall be liable for the damage caused by processing only where it has not complied with obligations of this Regulation specifically directed to processors or where it has acted outside or contrary to lawful instructions of the controller.
  3. A controller or processor shall be exempt from liability under paragraph 2 if it proves that it is not in any way responsible for the event giving rise to the damage.
  4. Where more than one controller or processor, or both a controller and a processor, are involved in the same processing and where they are, under paragraphs 2 and 3, responsible for any damage caused by processing, each controller or processor shall be held liable for the entire damage in order to ensure effective compensation of the data subject.
  5. Where a controller or processor has, in accordance with paragraph 4, paid full compensation for the damage suffered, that controller or processor shall be entitled to claim back from the other controllers or processors involved in the same processing that part of the compensation corresponding to their part of responsibility for the damage, in accordance with the conditions set out in paragraph 2.
  6. Court proceedings for exercising the right to receive compensation shall be brought before the courts competent under the law of the Member State referred to in Article 79(2).

Article 83


  1. Each supervisory authority shall ensure that the imposition of administrative fines pursuant to this Article in respect of infringements of this Regulation referred to in paragraphs 4, 5 and 6 shall in each individual case be effective, proportionate and dissuasive.
  2. Administrative fines shall, depending on the circumstances of each individual case, be imposed in addition to, or instead of, measures referred to in points (a) to (h) and (j) of Article 58(2). When deciding whether to impose an administrative fine and deciding on the amount of the administrative fine in each individual case due regard shall be given to the following:
    1. the nature, gravity and duration of the infringement taking into account the nature scope or purpose of the processing concerned as well as the number of data subjects affected and the level of damage suffered by them;
    2. the intentional or negligent character of the infringement;
    3. any action taken by the controller or processor to mitigate the damage suffered by data subjects;
    4. the degree of responsibility of the controller or processor taking into account technical and organisational measures implemented by them pursuant to Articles 25 and 32;
    5. any relevant previous infringements by the controller or processor;
    6. the degree of cooperation with the supervisory authority, in order to remedy the infringement and mitigate the possible adverse effects of the infringement;
    7. the categories of personal data affected by the infringement;
    8. the manner in which the infringement became known to the supervisory authority, in particular whether, and if so to what extent, the controller or processor notified the infringement;
    9. where measures referred to in Article 58(2) have previously been ordered against the controller or processor concerned with regard to the same subject-matter, compliance with those measures;
    10. adherence to approved codes of conduct pursuant to Article 40 or approved certification mechanisms pursuant to Article 42; and
    11. any other aggravating or mitigating factor applicable to the circumstances of the case, such as financial benefits gained, or losses avoided, directly or indirectly, from the infringement.
  3. If a controller or processor intentionally or negligently, for the same or linked processing operations, infringes several provisions of this Regulation, the total amount of the administrative fine shall not exceed the amount specified for the gravest infringement.
  4. Infringements of the following provisions shall, in accordance with paragraph 2, be subject to administrative fines up to 10 000 000 EUR, or in the case of an undertaking, up to 2 % of the total worldwide annual turnover of the preceding financial year, whichever is higher:
    1. the obligations of the controller and the processor pursuant to Articles 8, 11, 25 to 39 and 42 and 43;
    2. the obligations of the certification body pursuant to Articles 42 and 43;
    3. the obligations of the monitoring body pursuant to Article 41(4).
  5. Infringements of the following provisions shall, in accordance with paragraph 2, be subject to administrative fines up to 20 000 000 EUR, or in the case of an undertaking, up to 4 % of the total worldwide annual turnover of the preceding financial year, whichever is higher:
    1. the basic principles for processing, including conditions for consent, pursuant to Articles 5, 6, 7 and 9;
    2. the data subjects' rights pursuant to Articles 12 to 22;
    3. the transfers of personal data to a recipient in a third country or an international organisation pursuant to Articles 44 to 49;
    4. any obligations pursuant to Member State law adopted under Chapter IX;
    5. non-compliance with an order or a temporary or definitive limitation on processing or the suspension of data flows by the supervisory authority pursuant to Article 58(2) or failure to provide access in violation of Article 58(1).
  6. Non-compliance with an order by the supervisory authority as referred to in Article 58(2) shall, in accordance with paragraph 2 of this Article, be subject to administrative fines up to 20 000 000 EUR, or in the case of an undertaking, up to 4 % of the total worldwide annual turnover of the preceding financial year, whichever is higher.
  7. Without prejudice to the corrective powers of supervisory authorities pursuant to Article 58(2), each Member State may lay down the rules on whether and to what extent administrative fines may be imposed on public authorities and bodies established in that Member State.
  8. The exercise by the supervisory authority of its powers under this Article shall be subject to appropriate procedural safeguards in accordance with Union and Member State law, including effective judicial remedy and due process.
  9. Where the legal system of the Member State does not provide for administrative fines, this Article may be applied in such a manner that the fine is initiated by the competent supervisory authority and imposed by competent national courts, while ensuring that those legal remedies are effective and have an equivalent effect to the administrative fines imposed by supervisory authorities. In any event, the fines imposed shall be effective, proportionate and dissuasive. Those Member States shall notify to the Commission the provisions of their laws which they adopt pursuant to this paragraph by 25 May 2018 and, without delay, any subsequent amendment law or amendment affecting them.