The pause during lockdown created by the pandemic will result in a 7% decrease in global emissions in 2020. The UN states that we need a decrease of 7.6% every year until 2030 to avoid climate and ecological disaster. This means we need to maintain the same decrease every year as if we were living in lockdown.
The challenge is that as we emerge from the pandemic the pressure to go back to ‘Business As Usual’ will intensify. But people don’t want to go back. Only 23%* of the UK public believe following lockdown, advertising should encourage people to consume, shop and fly like before lockdown. 77%* believe it is the industry’s responsibility to encourage people to behave more sustainably like during lockdown.
Right now we have a small window of opportunity to reset and shape the future we want.*OnePulse survey 1,000 respondents representative sample of UK public aged 16+)
The Great Reset is a creative industry movement to embed the positive environmental shifts that have happened during lockdown as THE new normal.
Our industry has power and influence but we need lots of people to choose to use it. We must grab this opportunity to help shape a society that puts mankind and our planet’s needs first. To do this we need to:
There will be three phases to The Great Reset campaign, the first and second are focused on securing media space and developing creative work to fill it. The third is putting this out in the world, using our creative influence to help reset society.
Oh, and share it far and wide with your friends, colleagues, CEOs and network, everyone is invited.
The Great Reset has been created by Purpose Disruptors, the people who got 160 CEO’s to sign up to Create & Strike. We have the support of a community of over 700 people and this campaign is being created collaboratively by people from competing agencies in the creative industry.
Our launch partners are D&AD providing a great platform and opportunity for people to showcase creative work that is in mankind and the planet’s best interest. More details to follow on this.
Attend a Great Reset Gathering, our 90 minute virtual sessions happening daily from 8th July 2020. You will be able to find out more, ask questions, understand what you can do to help and meet other like minded people. Places will be limited to 100 per session and will book up quickly so secure your place by booking now.
To understand more about the intellectual argument, research and thinking behind The Great Reset. Read it, digest it, talk about it, share it, send it to your CEO (if you are the CEO send it to other CEOs).
Our 20 minute white paper.